The trend book identifies trends that describe various value and need shifts of mainly digital communication in relation to the societal urgency for more inclusivity and diversity. Cause in today’s society, we know more and more internationalisation and have more freedom of speech. We experience a rise in extreme right and left-wing ideologies, a greater necessity to reflect underrepresented groups in the Netherlands and know that over a thousand scientists signed a call for a six-month pause in AI developments. These are all current affairs that shake up our society and evoke new needs within the population. I questioned the ‘why’ behind these developments to identify trends, aimed to provide ‘The Turn Club’ with inspiration and insights. The research enables artists and designers to explore how to respond to and understand the dynamic shifts of our society, to envision a more inclusive and empathetic future.