A fresh brand identity for Coinchip, a cryptocurrency platform committed to empowering individuals to maximize their dormant funds through smart investments.
Vault Level Safety – The Security of the user is also one of Coinchip’s tenets; its DeFi investment strategies and dollar-cost averaging help maximize high APY yields whilst minimizing risk for the user. Geneza took this quality to heart and showcased it in the Brand Logo – Which is the first letter of the brand made to look like currency and placed in a Hexagonal vault, a shape synonymous with solidity and security.
This affordability and ease shaped the christening of the brand and birthed Coinchip, which encapsulates the brand’s vision of helping users own digital stock using little chips of their coin or spare cash.
For Coinchip's motion, we adopted a distinctive motion design style called "Hyperdrive." Drawing inspiration from the thrilling concept of faster-than-light space travel found in science fiction, Hyperdrive encapsulates the excitement and cutting-edge nature of our approach.
This unique design approach is marked by the graceful flow of motion, dynamic streaks of light, and an intriguingly sudden reveal. These elements collectively convey an air of sophistication, technological prowess, and unwavering security, all in alignment with the visionary ethos and ambition of Coinchip.
This unique design approach is marked by the graceful flow of motion, dynamic streaks of light, and an intriguingly sudden reveal. These elements collectively convey an air of sophistication, technological prowess, and unwavering security, all in alignment with the visionary ethos and ambition of Coinchip.
