Forest spray

•

Follow All Following All Unfollow All

Forest spray

Temple

2023

Designer

MARK CHOI (TAEK-JIN CHOI)

JIMIN KIM

with Temple's product design team

This project is a project that realizes the wish of "I wish there was such a product."
It includes product raw material development, brand design, product design, and packaging design. Of course, based on chemical knowledge, raw material development has completed various tests and certification, and it is a project that oversees mass production and quality supervision, including engineering instrument design and mold design.

"Temple" is a brand that develops products for the ultimate comfort of women, with women as its main customers. Temple's product line-up is sportswear and everyday wear, and products for health and space.

Mark&draw worked on the project while thinking together about the consumer experience Temple wants to create. Among them, this project is about space and air. After the pandemic, people interested a lot about hygiene, and made an effort to maintain a sensitive clean environment in living space.

Many brands have made a lot of efforts to conceptualize and commercialize sustainable products for the earth and to deliver message. Temple was more willing to do so than other companies. We approached it differently from the many air freshener sprays in circulation to make "Forest spray." To reflect the client's commitment to good products, we wanted to satisfy both "pure materials" and "efficacy." And we made a product that has two functions: "deodorization" to eliminate bad smells and "sterilization" to eliminate harmful bacteria.

It's hard to find a product on the market that has both of these functions and gives you a fresh forest scent. However, "Forest spray" is a product that meets these conditions. Mark&draw had to run around for a lot of time to find the suitable cypress water, and Temple believed and respected these attempts and efforts. Although it was delayed from the release date, we found the right materials, the technology to blend them, and implemented 99.9% antibacterial deodorization. We hesitated to put these products in the ordinary spray bottle.

We tried to appeal the will and authenticity of the Temple, which was developed by finding a good product, through the design of the spray bottles. So we focused on designing bottles and packages that contain the authenticity of brands and products. Since Forest Spray used pure cypress water extracted from cypress trees, the design was carried out with keywords such as purity, cleanliness, and natural images of raw materials without other artificial additives. The appearance of cypress trees submerged in cypress water in translucent containers is reminiscent of cypress water that keeps coming out, showing the authenticity of temples that use the purest raw materials. The cypress trees, faintly visible in translucent containers, are reminiscent of calm cypress forest with fog, allowing them to reveal their presence in your space. Unlike conventional air freshener sprays hidden in drawers, Forest Spray serves as an objet that decorates the space with a beautiful design and can be easily found and used when you want to relax in a pleasant environment.

Forest sprays are also designed with sustainability in mind, thinking of nature being destroyed, not just beautiful forms. In order to convey Temple's authenticity to customers who are concerned about the comfort of the earth as well as the comfort of the body and mind, we designed it with consideration about the impact this product can have on the nature environment. Temple Forest spray is a completely different product from conventional bottle that are discarded after use.There is a capsule inside the bottle where the seeds are stored, so after use, the seeds inside are planted in the soil so that the destroyed nature can be restored. While using Forest spray, the customer will be provided with pleasant and comfortable air and will act to create fresh air again after use.

Forest spray is not just a package design project, but a project that delivers Temple's message to lead to understanding and empathy for Temple's brand message and to customer brand loyalty. Mark&draw conducted a stirct QC to deliver Temple's will and authenticity to customers with Forest spray. To protect the seeds and cypress printouts inside, we conducted design modifications and prototyping several times with instrument development teams and mold development teams to ensure successful mass production and sales.

"Temple", a Korean women's sportswear brand, is not just apparel, but a brand that suggests the ultimate comforts to the body and mind, Temple has prepared a new forest spray launch that adds comfort to the space to deliver a comfortable brand story to customer

We designed a new story for Temple's phytoncide spray for products that are differentiated from the existing market. It was proposed to tell the story of phytoncide, starting from the serene cypress forest, the origin of phytoncide, and restoring the nature that was destroyed for production. The phytoncide spray with a new story allowed "Temple" to have a speciality different from existing brands.

Temple Forest Spray is designed with the motif of a serenely misty cypress forest.

We put a capsule printed with cypress trees inside the bottle so that it looks like cypress water coming out of cypress trees, showing the purity of the most essential material of cypress water.

Temple Forest Spray is designed to contain Temple's brand identity.

The beautiful design of Temple Forest Spray makes it beautiful anywhere in the space, so unlike conventional phytoncide sprays that are hard to find in invisible drawers, it is located in a prominent place and can be used immediately when needed.

Forest spray is a sustainable design that brings back nature, rather than becoming trash after full use.

The cypress capsule inside the forest spray contains a seed from one of the five plant species, which can be used and planted to restore nature. And if you take a QR code printed on the seed envelope, you can get information on the seeds' plants and guidelines for growing them.