In Collaboration with BC Studios:
INNN is a Chinese-based concept that is based on ambient lighting, a hidden entrance, and Chinese decoration & food (dim sumds, oysters, etc.). The branding below is based on three main concepts: its arched entrance (3 archs), paving a way into the place, and the eye watching.
At first, several logo attempts were created to include these three main ideas, reaching this final product. Based on the Chinese culture, a color palette was chosen, using red (a common color in the culture), green (based on the food) and beige. Graphical elements were created and chosen, as well as different patterns, to be used in the concept's social media posts.
Based on these elements, different photography moodboards were created, alongside an example of how the social media grid would look like, merging photography into the assets and colors chosen.
