INKIND

INDUSTRY—Home goods

SCOPE OF WORK—

Brand Strategy, Brand Art Direction, Brand Naming, Logo Design, Product Architecture, Product Naming, Industrial Design, Packaging Design, Copywriting, Sustainability Strategy, Scent Selection, Sourcing

CLIMATE ACTION NOTES—Plastic Free, FSC-Certified Paper, Recyclable Glass, Bamboo Reeds

YEAR—2021

AWARDS—

PENTAWARD GOLD, HOME IMPROVEMENT & DECOR, 2023

GDUSA AMERICAN GRAPHIC DESIGN AWARD, 2023

A scent collection created to cultivate expansive space within — to curate the personal space, crucial in shifting our mindsets. Climate conscious and 100% plastic-free — Inkind’s vessels are made from sand, formed into a keepsake smoke glass vessel intended to be used long after the candle wax has burned down, as a drinking glass, bud vase or small pot. The diffuser vessel is made of glass and has a removable custom brass decorative topper for bamboo reeds. The boxes are made from FSC-certified paper and feature an embossed texture and gold foil, adorned by an uncoated label within a deboss.

Born from a weighted glass, the vessel was formed through the concept of carrying weight on a pedestal — a reminder of the significance of our personal foundation for all that we carry with us into each day. Through the symbol of lighting a wick, we learn to release that which does not serve us.

Designed for the collective dream of freedom and escapism, the custom colour palette of the glass vessels is a return to nature and the fire born from slow living. We captured tones of moss green, the Earth’s rich soil, the expansive sky and reimagined the palette through the lens of alchemy and flame — shifting, morphing, intensifying, and dispersing.