The Johnny Cash Foundation had the job of capturing the attention of the Gen Z audience. I designed the Black Pint Bar’s advertisements with this audience in mind, opting for uncomplicated and contemporary designs with bursts of vibrant colors. The final package included two engaging Instagram ads encouraging people to visit the bar, along with unique merchandise that can be worn as a trendy t-shirt. The specially crafted logo provides a clear hint about the bar’s theme, featuring a silhouette of Johnny Cash.
