환경부 캠페인 영상1회용 컵 반환 제도 캠페인
제주,세종시에서 시행되고 있는 1회용컵 반환 캠페인 영상을
기획부터 모든 제작까지 진행 하였습니다.
1회용 컵 보증금제 반환 과정을 직관적이게 보여주어 적립되는 경제적 이점을 강조하였습니다.
전체적으로 부드럽고 따사로운 무드로 이미지를 구현하였고, 반환 과정에서 식물 캐릭터들을 등장하게 함으로서
보는이들의 친근감을 유도하였습니다.
Ministry of Environment Campaign Video Single-Use Cup Return System Campaign
The video of the disposable cup return campaign being implemented in Jeju and Sejong City
We've done everything from planning to production.
We've done everything from planning to production.
Intuitively demonstrating the process of returning the single-use cup deposit system
to highlight the economic benefits of accumulation.
Overall, the image was embodied in a soft and warm mood,
Overall, the image was embodied in a soft and warm mood,
and by making plant characters appear in the process of return
It encouraged the viewers to feel friendly.
It encouraged the viewers to feel friendly.
STYLEFRAME & ANIMATION
PROCESS
Story board
Character
Client 환경부 (cosmo)
Role ALL
(Planning / Art Direction / 3D Artist / Motion Design )
CONTACT
zihyun_car@naver.com
+82 10 7552 6155
