Role
Brand identity designer
Project goal
Create a logo and brand identity for the Ukrainian construction company Optima, which provides a wide range of construction services in the private residential sector. The company also performs site preparation, electrical installations, other construction and assembly operations, and finishing work.
Solution
Creative Process: The process of creating brand identity began with crafting a mood board for Optima. Before delving into this stage, I thoroughly studied the brief to properly align with the company's mood and values. A successful mood board became a crucial step for accurately reflecting the client's identity. Collaborating with the Optima team, we agreed upon the mood board, which serves as the starting point for developing brand identity concepts. Collaborative work on two concepts allowed us to choose one for further development. At each stage, I interacted with the client, explaining the chosen steps and the importance of each detail. Client feedback was consistently constructive, helping us steer in the right direction. 1. Logo: This is a unique logo presented in the form of two window-like objects symbolizing transparency and openness. These objects also reflect the duality of construction - both external and internal aspects. 2. Branding Elements: Additional branding elements, such as templates for forms, helmets, badges, paperwork, outdoor advertising, and Instagram templates, were created to ensure consistency and unity of the corporate image on various platforms. 3. Colors and Typography: The chosen colors carry specific meanings for Optima, reflecting strength, professionalism, and a dynamic approach. Additionally, I designed patterns for use in various supporting materials. Serif-free fonts were selected to convey a sense of corporate identity and professionalism.
Result
The creation of a new logo and brand style not only brought Optima a strong and contemporary brand identity but also improved their professional image and attractiveness to clients. This made the company more competitive and appealing in the construction market. The client expressed satisfaction, and I am inspired.
