Dunkin' Donuts Mural and Marketing Campaign
Recently, I completed an interactive mural project in partnership with Dunkin’ Donuts’ college tour. The project aimed to raise brand awareness of Dunkin’s latest product offerings to students at the University of New Hampshire in a highly engaging way. Students had the opportunity to assist in filling in the outlined design, allowing them to put their own creative spin on the mural.
The illustration itself aimed to meld the brand identity of these two entities, by creating a nostalgic greeting-card-esk design with customized elements that featured UNH. The digital design was then used to create unique koozies given away during the event. The mural will be displayed in the University of New Hampshire student center, where it will become part of their campus experience.
