Revlon came to us looking for a campaign they could launch during the World Cup (Social and POP)

   • Challenge: to find the best way to put together soccer and make-up, not an easy task.

   • Goal: to position Revlon as the leader in the color field.

   • Solution: we created the Revlon's World Color Team. We positioned Revlon as the coach of this team, and         all of our Revlon fans as the players.

   • The campaign: we came up with a social media campaign that would train our fans to use color in a more          femenine way to represent their countries during the games. We suggested different looks for the different          countries from Latin America who were playing on the World Cup. We used the final shots in our POP                  material and also as Facebook and Instagram posts.

   • Result: our fans got super excited with our campaign and started sharing their own looks on our Facebook           wall. Revlon NY was very happy with the concept and the look of the campaign so they decided to                         incorporate it all over the world, not only in Latin America.