6 Creative Strategies
Welcome to my first project of the semester! This project included and in-depth overview and practice of the 6 creative strategies, which include: combination, isolation, metaphor or simile, change of context or environment, physical/shape similarity, and material swap/change/focus.
Each of these was demonstrated through sketches, word maps, and digitized drafts and finals. The following contents will take you through an overview of the project and the process for designing with these 6 creative strategies.
OBJECT: a pencil
THE WRITTEN
This section shows the break down of where the compositions started. Sketches were the most helpful when it came to getting ideas down on paper. Web maps and word dumps were also effective ways to generate ideas.
THE PRODUCTS
Each of the 6 creative strategies is listed below with an attached image, name, and quick description.
COMBINATION/JUXTAPOSITION
"Written and Heard"
This composition demonstrates the combination strategy. I accomplished this by combining a megaphone with a pencil. The pencil added a new texture to the composition while holding the shape of the megaphone.
ISOLATION
"Temporarily amongst the permanent"
This composition demonstrates the isolation strategy. By presenting a combination of a singular pencil with 7 pens, the view can clearly see that the single pencil is isolated. The models this due to the isolation of the project's central object, a pencil.
METAPHOR/SIMILE
"What past have you written?"
In this composition, the metaphor/simile strategy was modeled. Pencils are used for writing and elderly citizens have lots of stories and history behind them. I wanted to model this idea in this image by replacing the cane with a pencil. If that pencil truly drew the path of this man's life, where do you think it would lead you? What would it show?
CHANGE OF CONTEXT OR ENVIRONMENT
"Writing history"
Change of concept or environment was the fourth concept that was demonstrated in this project. The arches of the Lincoln Memorial were replaced with pencils, the shadows were adjusted, and the rest of the image was touched up with the clone tool. This helped to create consistency throughout the image.
PHYSICAL SHAPE SIMILARITY
"Place your order"
The physical shape similarity concept was created by replacing a pair of chopsticks with identical pencils. The name originates from when a waitress or waiter writes your order.
MATERIAL CHANGE, SWAP, OR FOCUS
"Dad will this tool work?"
The last concept that was demonstrated was material change, swap, or focus. This was created by changing the metal part of a screw driver for a pencil. The name reminds us of a little child asking their dad if they got the right tool.
ART 235 - PROJECT 01
