Music Health - Brand Strategy
I joined the board and led the design of the brand strategy and go-to-market program for Music Health, a global AI-based music therapy tool.
In a world where poor brain health affects over a billion people, incurring staggering costs, families dealing with dementia yearn for quality time with their loved ones and relief from the stresses of ongoing care. Music Health's vision is to make personalized music therapy universally accessible, harnessing the scientifically proven power of music to foster daily reconnection.
Under the banner of "we've got your music down to a science," the mission was clear: to reconnect people through music, turning individual music histories into daily therapy for positive change, and offering intelligent personal music stations to all.
This strategic execution not only enhances lives but reshapes the role of music in our well-being, forging a path toward a healthier and more connected future.
Role: Brand Strategy/ Creative Strategy/ Go-to-market
