RALPH LAUREN - WOMEN'S POLO WEBSITE DESIGN
Working as the lead Women's Polo Digital Deisgner, I designed all seasonal updates to the Women's Polo website, as well as the launches of new products, categories or programs within the brand in our digital space.
Women's Polo Intimates
New category launch within the Women's Polo brand. We worked in collaboration with the product design team, photographers, copy editors, marketing team and creative directors to digitally communicate the vision of the launch.
Women's Polo ID
We worked on the launch of the new accessories program, Polo ID, in collaboration with the creative directors, copy editors, the UX/UI team and the photographers to successfully communicate the vision of the company leads into the digital space.
Women's RLX
In collaboration with the marketing team, product design team, creative directors and photographers we created the digital launch of the new activewear brand Women's RLX.
Women's Polo Denim Fit Guide
Denim being one of the key categories for Ralph Lauren, we worked with the marketing team, UX/UI team, copy editors and creative directors to create a fit guide that allowed the customer to easily discover all styles and to find the right fit for them.
Women's Polo Outerwear Shop
The Outerwear Shop is a yearly launch we did in the fall to promote the category and to effectively showcase all our different styles and materials.
