Mawson's Adventure Store
Brief - To develop a new brand identity for a prestigious Australian adventure store.
Approach - The concept behind this identity is DARE to Adventure. The supporting imagery displays the silhouettes of extreme adventurers willing to DARE. The logo type has been developed to conveyed a script like flow as it is a surname, with angles and whippy letter forms.
The identity has been carried across a print brochure, an e-pub brochure, a style guide and social media pages.