Panda
Friday!
We created a digital influencer for Friday TV — a panda named Friday.
Panda Friday is more than just a TV channel's brand mascot.
It is also a powerful marketing tool.
On TV, outdoor, AR, social media, and sponsorships with popular brands
It is also a powerful marketing tool.
On TV, outdoor, AR, social media, and sponsorships with popular brands
you can find her!
Panda TV
on
Friday!
Friday's hero is now here!
The TV's identity features an animated character called Panda Friday! Whose image and activity in short videos depend on the season, time of the day and the situation in the world as a whole.
She lives in a real world with people and shares the core brand values: food, travel and love.
IDs were created in collaboration with Pinery.TV production.
The TV's identity features an animated character called Panda Friday! Whose image and activity in short videos depend on the season, time of the day and the situation in the world as a whole.
She lives in a real world with people and shares the core brand values: food, travel and love.
IDs were created in collaboration with Pinery.TV production.
Daytime broadcast
Night broadcast
Style frames
Plush +
Panda
surprise!
Panda Friday is the hero of the channel’s idents, she lives in the broadcast
and digital environment. TV viewers have repeatedly requested the creation
of a soft toy and have written about it on social media. And we made it!
The toy has magnetic hairstyles and accessories that can be interchanged, including bags, hoodies, scarfs, chains and jewelry.
Last year Friday! TV released a limited collection of 'Friday Surprise' - chocolate eggs with figurines hidden inside. There were five figures in the collection.
The toy has magnetic hairstyles and accessories that can be interchanged, including bags, hoodies, scarfs, chains and jewelry.
Last year Friday! TV released a limited collection of 'Friday Surprise' - chocolate eggs with figurines hidden inside. There were five figures in the collection.
Marketing Director: Artem Gladchenko
Art director: Lera Shimchuk
Сharacter design: Ivan Shumikhin
Character 3d modeling: Ivan Shumikhin
Сharacter rigging: Ivan Shumikhin
Animation: Pinery.tv / Ivan Shumikhin
Video shuting: Pinery.tv
