>> I was commissioned to design a distinctive digital footwear concept to celebrate the anniversary of the iconic Puma's Future Cat.
>> The brief intention was to design a shoe divergent from conventional motorsport footwear, a creation fit for the metaverse.
>> The design blends inspiration from both spaceship aesthetics and the spirit of Puma's motorsport culture.
Teaser
Mood Board
Inspired by the audacious designs of '80s concept cars like the Citroën Karin, or bosozoku culture, evoking polarizing reactions
Concept art
Drawing inspiration from the dynamic world of motorsports, the preliminary sketches for the Puma FC2048 unveil a pronounced midfoot arch, tactically allocating weight between the heel and forefoot for an unparalleled balance and racing agility.
Concept NorthStar sketch and initial 3D Silhouette.
Blender 3D
Refinement of the concept in Blender 3D
Final version without texturing. Walking variation with all the parts open
Final Version with texturing
Post Processing
Animations and post with Davinci Resolve and After Effects.
Showcasing the dual states of flight/walk
The iconic formstripe transforms, presenting itself as a laser element on the shoe's lateral side, seamlessly blending tradition with futuristic flair.
Inspired by the adrenaline of motorsports, the Puma FC2048 Ferrari edition emerges in captivating classic red anodized finish. This dual-state shoe, designed for both flight and walk, boasts a pronounced midfoot arch that expertly distributes weight, ensuring unmatched balance reminiscent of the iconic Ferrari precision
