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LATENT FEST '23. Communication campaign for the second edition of Festival Latent. A project that seeks to empower the talent in the field of design and creativity. In this edition, we have focused on the concept that good ideas emerge in a bar, in the company of others and in unexpected moments, especially in those trusted, familiar places, like the classic neighborhood bar. We have created a series of scenes in a video that depict everyday moments with each of the speakers: Marta Cerdà, Pràctica, Putos Modernos, Clim Studio, Laia Ferran, Vera Tamayo, and Gemma Villegas, in different bars throughout Barcelona.
VIDEO. Creative direction by Bakoom Studio / Graphic design by Bakoom Studio / Director of Photography La Rectoria + Emilio Guirao / GRAPHIC DESIGN. Creative direction and art direction by Bakoom Studio.
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73282f180514585.651a7aee57bb8.jpg)
We have reinterpreted the typical aesthetic codes of Spanish bars, creating a graphic universe inspired by them to represent each speaker's name, as well as the rest of the visual materials.
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/494286180514585.651bbcb66c188.gif)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ae1361180514585.651bce78ae2cd.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/648551180514585.65142f90dd12f.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f87595180514585.651ae56eaddc2.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/169f3e180514585.651bc6be43ef2.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40a909180514585.651ab4af9b94d.gif)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b850e180514585.651abf7f833e4.jpg)
Each attendee received a welcome package consisting of a tote bag, a notebook and pencil, along with a special edition in collaboration with Xavi Roca, Lluc Massaguer, and Victòria Morales.
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e51893180514585.6513f0bd9c4cf.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da005c180514585.6513f0bd9fb07.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce9704180514585.6514138a1ef66.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b2a3b2180514585.651ac1a8ab50e.jpg)
![graphic design bar editorial design branding identity spanish design festival festival graphic brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99b3b2180514585.651bd1782e07a.jpg)