Pizza Hut: Toppings Market
AD: Lucy Sole
AD: Jon Hsu
CW: Paul Elicker
Role: Concept, Branding, UX, UI, Headlines, Print
PROBLEM: How does Pizza Hut compete with other major chains and their pizza.
IDEA: Pizza Hut: Toppings Market - giving you more for less with no waste.
AD: Lucy Sole
AD: Jon Hsu
CW: Paul Elicker
Role: Concept, Branding, UX, UI, Headlines, Print
PROBLEM: How does Pizza Hut compete with other major chains and their pizza.
IDEA: Pizza Hut: Toppings Market - giving you more for less with no waste.
Pizza Hut offers a dynamic price menu, Toppings Market, where the price of toppings based on supply and demand at a given location. The less a topping is ordered the lower the price - helping to eliminate food waste in the kitchen and save you money on your pizza. The Toppings Market App uses GPS to locate your closest Pizza Hut and its prices. With Toppings Market, Pizza Hut rewards its customers for being actively invested in choosing different toppings.
The choice is yours!
The choice is yours!
