Project description
Shaving District is a premium barbershop in downtown Miami. There their customers can improve their personal aesthetics while enjoying a drink and interacting with other customers.
With our friends from Shaving District we have designed their brand identity, their brandbook, as well as their website.
With our friends from Shaving District we have designed their brand identity, their brandbook, as well as their website.
Challenges
The challenge was to create a brand that, although in its discursive genre much has already been seen, has its own characteristics that are particularly distinguished. We needed a new premium world where the customer feels unique and distinguished.
Solution
Without intervening in the original logo proposed by the client, we set out to create a brand experience that would accompany these precepts of quality and style. We took certain visual conventions of the industry to redefine them and achieve an ornamental and distinguished brand in which the quality of a premium barbershop service and the feeling of well-being and camaraderie is experienced when you enter in the Shaving District store.
