Copa Airlines: Make it Happen campaign
The year: 2019.
The plan: in 2020 relaunch Copa Airlines for the US market as one of the most reliable airlines when traveling to LATAM.
But as we rolled into 2020, and the campaign began peeking into media, the pandemic arrived, and the world stopped. The airline industry was hit hard, but Copa was able to weather the storm.
2022. New plan: Re-interpret a campaign concept that had been generated for the pre-pandemic era, where the resistance to travel was primarily based on an “oh, I can do that tomorrow”, and the answer was a call to action to carpe diem and Make It Happen. The pandemic-delayed full launch added a new layer of anxiety where the release was the need to break out of lockdown.
The campaign was a total success:
- 137+ million impressions.
- 17+ million people reached in 6 countries.
- 7.1+ million visits on social media.
- 5+ million views on YouTube.
- 137+ million impressions.
- 17+ million people reached in 6 countries.
- 7.1+ million visits on social media.
- 5+ million views on YouTube.
We Made It Happen.
CAMPAIGN CASE STUDY
CAMPAIGN VIDEO
YOUTUBE BUMPER ADS
Client: Copa Airlines
Agency: M8
CEO: John Santiago
Creative Director: Joaquín Lira / Marcelo Boasso
Art Director: David Fernando López
Copywriter: Alex Yofre
Project Manager: Mariano Mantovani
