Welcome to Club Originals

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(agency: Savvy Partners | client: adidas Originals)

We reimagined a 2008 adidas Originals campaign into a DIY, effortless house party advocating for freedom of expression and authenticity. We invited a group of young, influential leaders and communities in Athens (among them athletes, artists, roller skaters, creators, etc.), and styled the TV commercial as a garage takeover.