Packaging Design Through Analogue Experimentation
A Domestika Course by Pata Studio
I'm excited to give you a glimpse of what I've been working on over the past year;
My Domestika course.
Here is the LINK to the course
& Discount Code:
PATASTUDIO-PROMO
In this course, I guide you through the entire packaging design process, from understanding a client's brief to presenting your final product. We discover the visual explorations through experimentations with analogue techniques, make design choices in terms of logo, typography, and color palette
and prepare a client presentation.
I've created a vegan chocolate brand featuring three distinct products: Sea Salt, Coconut and Raw.
It goes by the name 'Letterchox' and is designed to be sent to the loved ones directly through their letterbox.
But you have the freedom to choose any product you fancy!
To craft the Sea Salt flavoured chocolate design, I conducted experiments using ink, water, brush, and salt.
I took inspiration from a seashell as a reference object. Here is one of the experiments I did:
The result is quite astonishing! The image on the right vividly reflects
the texture of the actual sea scene depicted on the left:
After working on the logotype, making typographic choices, and selecting the color scheme
for this pack, here is the Sea Salt chocolate packaging in its final form:
For the coconut flavoured packaging, I made experiments using coconut fibers and linocut tools:
Here are some close-up images of the final coconut flavoured chocolate packaging:
My last set of experiments revolved around designing packaging for Raw chocolate.
I drew inspiration from a tree trunk and used charcoals as my creative tools:
It was truly enjoyable to witness the diverse textures that each tree trunk in the park offered.
This experience served as a poignant reminder of the individual uniqueness present in all living beings.
Here are some details of the final Raw chocolate packaging:
Presenting all three products:
__
Join me on my DOMESTIKA COURSE,
where I guide you through the step-by-step design process of this chocolate project.
See you there!
Copy: Siena Dexter
Art Direction: Pata Studio
Photography: Domestika & Pata Studio
Follow to see more:
