‘We wanted young bloods with attitude and the Mals guys were no.1 on our list.’
Ariadne Urlus, Director Showroom MAMA
Imagine yourself turning sixteen. How would you celebrate? Maybe with a pink elephant, a brand new car or a jet plane?
Showroom MAMA decided to keep it simple and celebrate their 16th anniversary with a book: Sweet Sixteen, 15 Years of Showroom MAMA. It reflects how a small place on the corner of Rotterdam’s Witte de Withstraat became a well-known platform for contemporary visual culture.
It contains fifteen magazines, each holding a year’s worth of their finest projects. The different chapters are clearly visible due to the open book back, and the cover is manually stickered to give every copy a personal touch.
Limited edition
For a select few we signed and numbered 50 copies of the limited edition, featuring a magic MAMA-marker.
