Managing the wayfinding strategy and signage design for large scale retail parking facilities is crucial to ensuring ease of traffic management and mitigating congestion.

Bluewaters Island is the pre-eminent retail and hospitality island in Dubai. Supporting the expansive retail and the iconic Ain Dubai Observation wheel (the largest such wheel in the world) is a sprawling below ground parking structure for 3,000 vehicles across multiple levels.

The GLSW team provided end to end wayfinding strategy and signage design services, ensuring a colour coded and well signed circulation and navigation within the facility.