For a trade show in Las Vegas (a.k.a., Sin City) our client wanted to stand out from the pack. And what better way than a good vs. evil theme that ran through their physical booth, promotional giveaways, and social media campaign. The playful imagery used evocative modern cartoon styles.
As the visual designer on this project, I:
— Created a event specific spin on the client's brand that complimented their existing branding but also stood out amongst the crowd on the show floor
— Helped craft effective copy
— Worked closely with the project manager and client to ensure the messaging was effective and tied directly back to the booth and social branding
