Holly is a photographer based in Mahomet, Illinois. Though most known as a wedding and family photographer, she has transitioned to doing corporate photography, head shots, and product & food photography. Holly helps her clients tell their story with bright, true-to-life color images.

The old logo was a badge style with a lobster. Holly wanted to keep the lobster as her calling card, but wanted to make it more abstract. I went with the most recognizable element of the lobster, the claw, and simplified it into a geometric circle form. It still reads as a claw for her clients who know her lobster theme, but for new clients, it reads as a clean, professional abstract mark.