Signage and Handout Rebranding
Project Overview:
The primary objective of this project was to establish a unified and consistent branding approach across all signage, handouts, and print materials associated with the Business and Charitable Division counter. Given that patrons frequently have subsequent destinations to visit after engaging with this division, the focus was on crafting handouts that effectively convey the necessary information regarding the next steps and the reasons behind their visit to ensure a seamless and coherent experience.
Client:
The client for this project is the Business and Charitable Organization Division within the Tennessee Secretary of State office.
Project Objectives:
Rebranding Identity:
- Develop a refreshed visual identity for the division's flyers and handouts.
- Ensure the new design reflects the professionalism, credibility, and values of the division.
Target Audience Focus:
- Tailor the design and messaging to resonate with the target audience, including businesses and charitable organizations of varying sizes and industries.
