"28 letters misread. Countries mistreated. A whole culture, misunderstood.
This is Habibi – a beautiful word in Arabic that means “Sweetheart”."
This is Habibi – a beautiful word in Arabic that means “Sweetheart”."
Most flowers we know originally come from different parts of the world. Each of them had to travel a long way over generations to come here. And together these flowers form a beautiful bouquet. This idea led to this collaboration with the Hamburg based clothing brand Habibi and resulted in an animation explaining the story behind the habibi ID logo.
BEHIND_THE_SCENES
I wanted to support Habibi for a long time, but I was missing the right concept.
When I came up with the idea of the flower bouqet, I was more than excited that Habibi liked the idea as well and was thrilled to do a collaboration.
ADDITIONAL_CONCEPTS
Following images are only concepts and no real products.
The images are partially based on AI.
