I had the pleasure of collaborating with Sweetspot, a consultancy firm that specializes in IT and Digital Transformation.
The visual identity created for Sweetspot captures the company's essence, merging its services and values into a cohesive design. Drawing inspiration from color psychology, blue represents trust, evoking a sense of reliability that Sweetspot brings to its clients. On the other hand, red symbolizes action reflecting the company's unwavering pursuit of excellence.
The incorporation of curves, not only mirrors the Agile approach embraced by Sweetspot but also serves as a visual representation of its flexible and adaptive mindset. These curves symbolize the company's ability to navigate challenges with agility, ensuring clients' needs are met with optimal solutions.
Overall, the visual identity exudes freshness and vitality, mirroring Sweetspot's dynamic approach to consultancy services. It communicates the company's values of collaboration, engagement, integrity, and solution-oriented thinking, portraying Sweetspot as a partner that not only offers expertise but also imparts a sense of reassurance and peace of mind to its clients.
