FastFoto Mother's Day Sweepstakes:
I oversaw the launch of Epson America's first sweepstakes in North America.
This was a promotion of their FastFoto scanner for Mother's Day that was supported with organic social, a small media buy ($5k), and social support from our celebrity spokesperson - Shaquille O'Neal.
The promotion generated 17M impressions, sold out FastFoto Scanners on Epson.com, and generated 5k positive comments on Epson's social accounts. The promotion was praised by Epson America's CEO in an all-company meeting.
Role: Social Media Strategy & Planning, Marketing Direction, Budget Oversight, Vendor Sourcing and Contract Negotiation, Art Direction, Project Management, Media Buying.
