Challenge: Create a print campaign to present the power of Dunlop's Aerogel 4D racket which has the strongest lightweight its feather-light construction that’s as strong as an ox. It is the best in the game with match winning potential and allows you to hit harder, faster and for longer.
Solution: To reveal the power of the racket by using images of superheroes such as Thor, Hulk and Spiderman.
Print ads
Body copy: Donʼt believe what you see. This is not just a normal racket. Whenever I pick up the racket, it turns into a powerfulbraided graphite web. The Aerogel 4D racket gives me superheroʼs power with feather-light construction. Get your mystic racket, it will be your best assistant which let your opponent fall in your trap.
Just a reminder, be aware and donʼt expose your trick.
Just a reminder, be aware and donʼt expose your trick.
Body copy: Get away from me. I donʼt want to hurt you. When I pick up the racket, my body explodes, my mind freaks out, then I turn into amighty giant. The Aerogel 4D racket gives me the power of explosion. And it is feather-light on my huge palm. Come to get yourracket, it will be your best assistant in the game because no one dares to defeat you anymore. Just a reminder, control your manner and donʼt destroy the city.
Body copy: Watch out! Storms and winds are on my head. Not only the god can rule the world, and so do you. Because Aerogel 4D racket with feather-light construction makes you own the power of the godʼs hammer. Pick upyour racket, it will be your best assistant to defeat your opponent in the game. Just a reminder, be careful and donʼt destroy the world.
Magazine Mockup
