Promotional campaign for Decathlon, a global sporting goods retailer.
A series of visual materials was designed, advertising the variety of Decathlon’s products. The main theme is ‘everything’ – reflecting Decathlon’s fully equipped stores, which feature anything and everything necessary to play a sport, or engage in physical activity.
A series of visual materials was designed, advertising the variety of Decathlon’s products. The main theme is ‘everything’ – reflecting Decathlon’s fully equipped stores, which feature anything and everything necessary to play a sport, or engage in physical activity.
The campaign’s advertisements take their titles [and sub-titles copy] from famous songs and their lyrics.
‘Bounce’ vertical advertisment, floor
‘Bounce’ horizontal advertisment banner
‘Swimming’ horizontal advertisment
‘Swimming’ vertical advertisment
‘Running’ vertical advertisment panel
‘Running’ horizontal advertisment billboard
Direct mail promotional cards
