啡往（The Wish Coffee），主打灵感咖啡的精品咖啡连锁品牌，The Wish 产品定位为创意特调，在咖啡基底上注入更多不一样的灵感，通过层出不穷的创新，满足更多元化的场景需求。品牌主色我们选择了充满希望和生机的森绿色。识别符号的灵感来源于“拥抱、治愈、点亮、飞行”。As you wish，不仅是咖啡，更是一种生活态度，给灵感一些氧气，在喧哗中啡往属于你的心灵绿洲。
The Wish Coffee, a specialty coffee chain brand that focuses on inspired coffee, The Wish product is positioned as a creative special blend, injecting more different inspirations into the coffee base, and meeting the needs of more diverse scenarios through endless innovations. We chose forest green, which is full of hope and vitality, as the main color of the brand. The identification symbol is inspired by "hug, heal, light up, fly". As you wish is not only coffee, but also an attitude towards life, to give some oxygen to inspiration, and coffee to belong to your spiritual oasis amidst the noise.
Creative Director：Bigduanduan
Brand Designer：Shire Lai、Lanyanzai
Year：2023
Email：info@infungo.com
