Final for Introduction to Advertising class. For this campaign, I focused my effort to the social media aspect, bringing Amtrak transport into the modern age. I created a hashtag to use on Instagram, Twitter, and Vine, which Amtrak travelers would be able to use. The Twitter account would tweet people suffering troubles of travel with families, children, pets, etc. on how they could've remedied the situation by taking an Amtrak train.
