Branding — Mexican Art And Object Gallery

•

MANO

Mexican Art And Object

MANO is a gallery specializing in contemporary artistic and artisanal expressions of Mexico. A curatorial approach that preserves and expands traditional mythologies and anthropological narratives through nomadic collections, forever linked by their place of origin.

For this, a graphic identity system was developed that had as its cornerstone the combination of the logo and a wide color palette to generate unique and easily recognizable colorful patterns.

Inspiration

Logotype

The logo effectively communicates the concept, blending Mexican identity with a modern touch to achieve the perfect balance between tradition and the present.

Typography

Color

Color is integral to the heart and soul of many cultures, which is why a palette of vibrant colors was chosen. This allows for play and variation at each gallery event and brings a piece of Mexico to Chicago.

Dynamic Shapes

Right from the start, we designed MANO's identity to be a dynamic system anchored by the logo, allowing the letters to stretch, shrink, and adjust to various digital and print formats.

The main reason for this dynamism is to mirror the gallery's ever-evolving nature, much like our use of color. Being open to change is essential to our philosophy and our artistic direction. Tradition serves as a starting point, but it's definitely not the ultimate goal.