Spring Fling Festival
Brand Identity
The Spring Fling Festival is an annual weekend event sponsored by the City of Spartanburg, SC. In 2008 the festival celebrated its 30th year. To commemorate the festival a new logo was designed. This was a joint project between my assistant and myself.
The festival's main attraction is the live music scene, we designed the logo using a guitar shape and the rest just eveloved as we went along.
Other pieces were designed to use as marketing material.
