Not enough hands is not just a Russian chain of beauty salons for women, but a creative platform for all those who care about themselves and enjoy beauty. Women can be different, which is why Shorthanded combines studios with 3 different concepts at the same time:
- beauty and marshmallow shop: customers are treated to marshmallows and the masters are called fairies
- manicure black belt: for bold and confident chili women
- workshop to feed the soul: enjoying and filling a woman's energy
The interior design reflects this diversity: it is different for each shop. The logo is based on unconventional geometric shapes that convey flexibility yet lightness and individuality.
For a soft concept, pastel shades were used in the design to create a sense of comfort and make customers feel like princesses. The image of the studio for the brave and confident was emphasised with bold, bright contrasts and conceptual elements. For the third concept, softer and more neutral colours were chosen. The corporate identity was reflected not only in the visual brand attributes, but also in the interiors, which were also designed by our agency using 3D visualisation.
