Previously representing three original partners who started the business and the Roman phrase "Veni vidi vici" (which connected with the city of Rome, Georgia where the company is located), V3 was in need of a rebrand and updated identity when the ownership and direction of the company changed. The original logo only included "magazine" as the company primarily started as a small town magazine. "V3" needed new meaning as to what it would encompass moving forward, and the answer was found within the company's business structure: they were operating not just as a local publication, but also as a graphic design/print and advertising/marketing firm.
Therefore, the company's updated identity represents the three new distinct branches: magazine, creative and print.
"Your business by design" is the new tagline that accompanies the rebrand, thus summing up the idea that V3 offers all the services you need to market your business, from creating the brand and visual identity, developing marketing material and generating advertising campaigns to printing your materials and acting as a medium for your advertising.
The new logo was kept visually similar, but revived with more flexible and simplified bold mark that could be applied in varying ways across the three branches. The structured angular pattern applied to the creative branch visual identity and throughout the identity overall represents the idea of "building up" and creation and also of facets, as this business is comprised of many distinct facets that work together to market businesses. For the color scheme, a complementary combination of orange and blue was chosen for the creative branch to be dynamic and vividly bold. Green hues were applied to the printing branch to allude to the environment, as printing has progressed to becoming more eco-friendly. Black was the perfect neutral classic choice for the magazine as it is meant to showcase the local flavor and highlight other businesses, therefore it does not interfere and rather complements the vivacity of the content.