"Unreliable internet is the history."
During anniversary of the end of WWII, we've hanged up memorials tablets in the Prague's business centres. It reminded that "dead internet" is only the history (thanks to O2 Internet Business). This action supported direct mail which looks like a memorial tablet.
Commision
To increase the number of companies using the product O2 Internet Business.
Solution
During anniversary of the end of WWII, we've hanged up memorials tablets in the Prague's business centres: "On May 8th 2010 here was the last time when the unreliable internet fell down during unknown circumstances and helplessness of users."
It reminded that "dead internet" (as Czechs say to internet connection fault) is only the history (thanks to O2 Internet Business).
After that we sent follow-up direct mail to companies placed there.
