AIGA Raleigh, a regional chapter of the American Institute of Graphic Arts, is planning a celebratory dinner party to mark the 100th anniversary of the national organization.
 

As a co-chair of the planning committee, Basia has taken the lead in creating a branding and promotional campaign for the event. Work included a logo design that maintains a visual continuity with the national centennial logo through the use of color and the simple geometric shapes. At the same time the logo emphasizes the regional flavor of the celebration. The campaign has also required writing blog posts promoting the event and design for a series of web banners to accompany the blog posts.