In this Thai restaurant TOMYUMMY teaser campaign slogans, "So thaisty, so yummy,",
as a Muay Thai Boxer, Vespa Racer, and Cosplay Influencer, aim to showcase the diverse attitudes and passions of Thai culture combined with a modern persona. By expressing these various aspects of
Thai life, I want to convey the message that anyone can indulge in and enjoy
Thai cuisine and beverages like royalty.
The rationale behind the hand-drawn persona characters is to create a friendly and approachable image that can resonate with people from all walks of life. The mascot embodies the idea that anyone, regardless of background or status, can indulge in and enjoy Thai food like royalty.
