Practical garden solutions
The brief was simple, create a brand name for a new range of practical garden solutions. At launch, it was just a drainpipe holder and a stacking planter - new concepts were in the pipeline however. The name 'clever pots' came very early on in my concept stage (a play on clever clogs with the new tools in the garden) and quickly got the green light (after a few alterations). Originally, my idea was a bespoke design (and not a tweak to a font) that included a lightbulb, but in hindsight it was too overly cluttered. Shortly after, a far more streamlined design followed, which I set to all lowercase with rounded edges to soften the look & feel - adding in a pot as a visual identifier. A clean 'garden' green colour scheme was chosen along with a complimentary shade, to provide additional options when it came to building artwork.
Green fingers
Below are a few examples of how the overall creative was applied to different formats.
*Copy, product photography and imagery for illustrative purposes only
