TÜY
Branding
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Overview:
TÜY, a luxurious chocolate brand, is an enchanting fusion of Turkish heritage and contemporary sophistication. Renowned for its indulgent flavors and impeccable craftsmanship, TÜY presents a captivating experience of elegance and opulence. Inspired by the softness of feathers, TÜY's name symbolizes the gentle touch that characterizes their exquisite chocolates. The brand's visual identity features an elegant feather logo and a refined black and white palette, exuding refinement and luxury. With each flavor accentuated by a unique accent color, TÜY's visual identity celebrates the decadent essence of their chocolates.
Mission:
Entrusted with the prestigious TÜY brand, my mission was to craft an unparalleled visual identity that reflects the brand's essence of elegance and sophistication. Embracing the inspiration from Turkish heritage, I carefully curated the brand's name "TÜY," drawing a poetic connection to the tender experience of savoring their chocolates.
I meticulously designed the brand's visual elements, ensuring the feather logo and refined black and white palette perfectly captured TÜY's delicate indulgence. By complementing each flavor with a unique accent color, I aimed to enhance the allure of TÜY's chocolates and enchant chocolate enthusiasts worldwide with the seamless blend of tradition and contemporary allure in every delectable creation.
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Contact me on my email for work, consultancy or collaborations: aymenamok@gmail.com
