Viola Yegon's profile

Kenchic Smoked Sausages - Packaging Concepts

Viola Yegon
•
Client – Kenchic
Duties – Art Direction
Skills Flexed – Branding, Packaging Design, Copywriting


The competition in the market was fierce and from a commercial perspective, the new Kenchic Smoked Sausages design would tap into a growing appetite for super-premium food offers that revitalize ‘everyday’ food categories whilst celebrating wider ‘International tastes.’ 

The packaging offer talks to 3 distinct ‘banger’ loving audiences: 
a.) traditional sausage aficionados looking to broaden their flavour horizons
b.) a homesick, ex-pat community craving stronger ‘flavour ties’ with their homeland
c.) inquisitive ‘early adopters’ of the very best overseas inspired cuisine


packaging design brand identity Graphic Designer Brand Design Packaging visual identity sausages packaging
packaging design brand identity Graphic Designer Brand Design Packaging visual identity sausages packaging
packaging design brand identity Graphic Designer Brand Design Packaging visual identity sausages packaging
packaging design brand identity Graphic Designer Brand Design Packaging visual identity sausages packaging
Kenchic Smoked Sausages - Packaging Concepts
Published:
Viola Yegon's profile

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Viola Yegon's profile
Nairobi, Kenya

Kenchic Smoked Sausages - Packaging Concepts

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