Brief: Design a drinks brand based on a classmate's personality
Insight: My classmate is incredibly frank and 'says things as they are'; however most people struggle to be this honest- especially when it comes to breaking big news.
Dutch Courage is a Jenever drink (Dutch Gin), designed for anyone who struggles with starting serious conversations. Unlike other alcoholic drinks, it is the design of the bottle that facilitates an honest conversation rather than the effects of the drink.
A range of bottles covering many potentially awkward situations:
A range of bottles covering many potentially awkward situations:
