Ay Mami
Ay Mami is a hard cider brand that is equally bold, beautiful, and delicious. The refreshing and delicious flavors are so good, you'll be saying... Ay Mami!
The inspiration behind the brand was to create an alcoholic beverage that was focused on a more feminine audience, hence the name. The colors needed to be as bold as the brand name itself, which is why bright pink, orange, and teal were used. The name was inspired by my Hispanic roots, taking common slang and turning it into something beautiful.
Ay Mami originated as a class project but I loved the concept so much, I decided to revisit post grad and expand upon my original idea. All creative decisions and designs were done by myself.
