For this project I was given the task to create an ad campaign for a new product. I chose Morphe and designed a collaboration with Irish Drag Queen 'Lavender'. I chose this as I felt like the colours would be more bold and vibrant. I decided to come up with a 'Burn away the hate' eyeshadow palette to tie into the recent backlash against drag in America and to add an element of acceptance to my design.

I used Procreate, Canva, Adobe Illustrator and Adobe Indesign.

For the creation of the illustration that would be included in the product I began with a very loose sketch and began building it up through layers on Procreate.

I created the web and mobile ads on Adobe Indesign and Illustrator then put it onto mockups via Canva.