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Create a visual identity for a fictional clothing store, the company was founded in 1898 and highly know for their handmade organic top wears which includes shirts, t-shirts, jackets,sweaters and cardigans.
 

Concept
My inspiration was the aspect of handcraftmenship and the finishes , which led to sewings whom represents the finishing of a product, and created a visual system using sewing lines as dynamic grid which works in various ways.