The Toronto Raptors were the first NBA franchise to expand outside of the United States, but with declining performances and an outdated brand identity the franchise are proposing a potential rebrand in hope of a long term successful future and longjevity within the sporting industry. 

 

The concept for this brief was to re-invent the brand identity of the original Toronto Huskies basketball franchise founded in 1946 and proposing this as the new identity for the current Toronto Raptors franchise.