Sky Ads Integrated is providing services in outdoor advertising in Bangalore. They are providing advertising spaces through hoardings and LED displays all around the city. They needed a face, an identity and a look and feel completely different from any other outdoor advertising company in the city. The branding exercise involved designing the identity, stationery, internal communication materials, corporate brochure and a brand launch campaign. A fresh look for a fresh brand.

Picturesque images of sky accompanied the strong tagline on all communication materials. A clean look and feel was maintained with dominant use of blue. Paperplane, suggesting height and flight was used as brand element for their launch campaign.

Paperplane was used as a visual link for the complete launch campaign. A regular fan-fold brochure was designed, containing step-by-step instructions to make a paperplane on the other side of the brochure. Even after the paperplane was constructed, all the vital information (contact information, company’s mission, company’s profile, the tagline) remained available without having to open it up again.